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May 7 Session Details

8:15 am – Keynote Session: AFP President & CEO Mike Geiger Sponsored by the South Dakota Community Foundation

9:30 am – Breakout Session

Margaret Williams & Dzenan Berberovic – Transformational Gifts: What Inspires Such Commitments and How Do You Honor Such Generosity?
Advanced | Major Gifts

Stephanie Judson – Generational Giving
Intermediate | Donor Relations

As fundraisers, we are all working to understand what motivates our donors.  In this session, we will look at the events and societal norms that have influenced each generation and how to effectively engage donors based on their life experiences.

Amy Pokela – The Nuts and Bolts of Storytelling
Beginner Intermediate Advanced | Annual Giving Major Gifts Planned Giving

Michael Wyland – What Your Form 990 Is Telling Your Donors
Intermediate | Strategic

Your nonprofit’s IRS Form 990 is a public document that tells donors, the media, and others more about governance, fundraising, and programs than it says about finances. This session will address how the 990 can be interpreted by external audiences and the importance of assessing how your 990 tells your nonprofit’s story.

Martha Schumacher – Leading a Multigenerational Team: How to Recruit, Retain and Inspire

Is your core fundraising team made up of staffers from more than one generation? Are you finding it challenging to attract certain generations? Once you bring them on board, are you able to keep them - and keep them happy? Join Martha for a facilitated discussion about managing and leading each generation - individually and together as a team - in your philanthropy department. Take-aways will include topical information about what motivates and drives each generation, and a frank conversation about the perils of taking that data at face value.


10:30 am – Break with Exhibitors Sponsored by Avera Foundation

10:45 am – Breakout Session
Margaret Sumption – Fund Development's Role in Effective Strategic Planning
Intermediate | Strategic

“I want to donate to something I can believe in.” This is the most common phrase heard when community members discuss the roles and contributions of nonprofit organizations. This session provides a framework for the intersection of effective strategic planning process and fund development outcomes. At its core, fundraising success must be firmly planted in strategic plan development.

Sandra McNeely – Enhancing your Development Plan With a Focus on Multi-Generation Family Businesses
Intermediate | Board Development

Family businesses are not only the fabric of our economy but also of our country’s nonprofit organizations.  Their philanthropic financial support out paces that of  non family corporations.

This session will focus on:

  • Scope of family business giving
  • Methods family business owners use to make their philanthropic decisions
  • A strategic approach to enhancing your development plan with a focus on engaging family members of multiple generational family businesses


Kacey McCarthy – Utilizing Volunteers in Annual Campaigns
Beginner Intermediate | Annual Giving

Involving volunteers in your annual campaign efforts can play a significant role in boosting your campaign results. Attendees will learn how providing volunteers with a meaningful experience can create loyal supporters to your organization and expand your reach to potential new donors.

Emma DeVos, Jona Schmidt & Jill Ruhd – The Four R's of Major Gift Fundraising & Stewardship
Intermediate | Major Gifts Stewardship

Raising major gifts takes time, effort, and the right attitude. Fundraisers are often rushed into a major ask, only to receive a no, or a smaller than expected gift.

This presentation will focus on the 4 R’s of major gift fundraising:

  • Research – the techniques used to identify potential donors, and how to store and manage their information;
  • Relationship building – how to change attitudes to focus on the donor and not the money, creating a meaningful relationship with donors that is mutually beneficial;
  • Request – how to use donor information to craft the right gift proposal;
  • Recognition – how to improve stewardship of your donors to ensure they feel involved and appreciated


Noon – Lunch & Keynote Session: Dee Dee Raap Sponsored by The Abbey Group

1:30 pm – Breakout Session
Kim Haiar – Cause Marketing: Connecting Your Mission to the Donor
Beginner | Annual Giving Major Gifts Planned Giving

There are a lot of non-profits competing for dollars, so how do you stand out among them all?  Why should a company give to your cause?  Why should they give at all?  This will be the highlight of discussion, along with ideas to help gain true partners in your mission, helping to serve your needs, as well as the needs of the donor.


Greta Chapman & Tara Wilcox – Mind the Gaps to Fulfill the Mission - Top Shop Strategies
Intermediate | Strategic

Michael McNeely – Lions, Tigers, and Bears: Capital Campaigns in the Land of Oz
Beginner Intermediate Advanced | Capital Campaigns

Fear of the unknown can be paralyzing in a campaign.  Learn how the characters of this beloved movie mirror the people in your campaign.  Whether beginner or expert, there is something for you as we travel on the Yellow Brick Road together!

Margaret Williams – Hitchhikers Guide to Prospect Research
Beginner Intermediate Advanced | Strategic


2:45 pm – Break with Exhibitors Sponsored by Gronlund Sayther Brunkow

3:15 pm – Breakout Session
Cindy Elifrits Peterson – Developing Impactful Messaging for Capital Campaigns
Intermediate | Capital Campaigns

Not all messages are intended to do the same thing. Being aware of different message intents – and how to build them – keeps your message interesting, effective, and applicable to different audiences. Attendees will spend time addressing three keys message components: Purpose, Content, and Call to Action while learning to simplify the message using only three words.


Jodie Nolan & Dennis Pfrimmer – How to Recruit and Empower an Exemplary Board
Advanced | Board Development

Does your board take ownership in the success of your organization?  Learn how to enlist and engage members to create a board that functions at an extraordinary level.  This seminar for the CEO, along with development personnel and board officers, will also discuss board roles and responsibilities, buy-in and expectations. Please bring your board member description and orientation information to the session.


Molly Coke – How To Avoid Fundraising's Quiet Killer: Donor Attrition
Beginner Intermediate | Strategic

In this session, Molly will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of ten donors give only once, but this doesn't have to be your reality. Molly will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. Molly is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.
  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.
  • Why donors leave and what to do a bout it.
  • 6 key drivers that can double the lifetime value of your donors.
  • Methods for creating repeat donors.


Danny Prostrollo – Blended Gifts - The Key That Unlocks a Giving Heart
Beginner Intermediate Advanced | Planned Giving

Dan’s talk will focus on the fast growing popularity of blended gifts, why they are especially appealing to Baby Boomers and why the Private Gift Annuity℠ does such a great job of fitting a need and paving the way to significant giving.


4:30 pm – Rapid-Fire Consulting Sponsored by Black Hills Corp

5:30 pm – Evening Reception Sponsored by Maximizing Excellence, LLC

Thank You to Our Major Sponsors