April 4 Schedule At a Glance

Dr. Lilya Wagner – “Philanthroculture: Expanding Your Circles of Giving” (Morning Keynote; 7:45 AM - 8:45 AM)

Culturally proficient fundraisers make it their responsibility to be aware of, respect and communicate across cultural and subcultural lines.  Demographics project that by 2050 only half of the U.S. population will be mainstream white.  Therefore, savvy professionals will realize that they need to broaden the definition of philanthropy to include traditions, preferences and ways of giving among diverse populations.  They cannot attempt to function under the comfortable “one size fits all” mentality. 

To ignore or remain unaware of the rich and varied giving traditions of many population groups is not only unwise, but also leaves the fundraising practice incomplete and unbalanced because it ignores vast donor potential.  This interactive session addresses highlights of diversity in generosity and offers suggestions for professionally and culturally appropriate practices.

Session 3: 9:15 AM - 10:30 AM

Lilya Wagner – “Leading Up: Transformational Traits for Today's Leaders"

Fundraising professionals must employ many leadership skills in order to carry out their responsibilities, yet many are not in top or designated power positions within the organization.  As a result, if they are successful, they provide leadership in the truest sense–leadership that doesn’t come from position or power, but leadership built on proven characteristics.  Leaders in fundraising motivate, serve as an example, manage, communicate, and make renewal possible.  Leading without authority isn’t easy, but is essential for the successful fundraising professional.

This workshop will center on achieving a balance among organizational leadership requirements; positional leadership responsibilities, needs, assignments, demands; and the development and use of personal leadership traits.  At the core of the workshop will be the concepts of problem-solving when leading up.

Tom Turner – “Meaningful Philanthropy: Connecting Nonprofit Donors and Clients"

Fundraising at its best taps into our instinctive desire to help. Fundraising at Bishop Sullivan Center, where over 90% of the annual budget comes from individual donors, seeks to create a tangible link between that instinctive desire to help and real people in need.  In this session Tom Turner, Executive Director, shares insights into how the organization connects donors and clients and, in the process, achieves astoundingly high levels of individual giving.  Tom will examine:

1) the philosophy guiding their fundraising
2) connecting donors to the mission
3) marrying client needs with donor needs
4) crafting marketing tools that build connections
5) saying thanks in meaningful ways

Merritt Engel & Monica Tiffany – “Form and Function: Donor Preference in Communications"

The art of building good relationships starts and ends with the right communication. Get the latest intel on creating messages that give your donors what they want in the channels they prefer. Discover tools that can make your job easier, help you properly measure what’s working and strengthen your donor relationships.

PLUS, get the latest findings from M&C Fundraising 360, a special research report on Kansas City fundraising communications during the 2016 year-end season.

Session 4: 10:45 AM - 12:00 PM

Sally Ehrenfried & Annie Rhodes - "What Funders Want: Outcomes 101 for the Frontline Fundraiser"

This session will help fundraisers combine good story telling with good data.  It will help fundraisers intertwine the measurable outcomes funders want with the stories they are already telling about their nonprofits.   The session will provide:

-a high-level primer on outcomes
-insights from Purposeful Philanthropy, a 2015 “listening tour” with foundations across the country
-how to track outcomes funders care about
-how to use these outcomes in “frontline” fundraising

Expert Panel - "Special Events: What Are You, Nuts!?!"

Nonprofit event planning can be one of the most exciting roles within a nonprofit’s development team.  However, there will always be challenges. How the challenge is handled demonstrates an event professional’s true colors.  Donors and guests are watching and you should be prepared to have your "big girl (or boy) pants on," smile and fix the problem.  This panel of event planning experts will explore how to manage any crisis, make the most of every event, and send your donors away with a smile every time.

Carol Weisman - "Making the Ask: Part I"

How to Make the Ask: For people who have been asking for 20 minutes, 20 years or never before

Many experienced and effective board members and chief executives are intimidated when it comes to asking for a donation. Staff also can experience real anxiety despite years of experience. What can be done? For starters, we can stop rehearsing what we want to say to major donors and concentrate on what we want to learn about the donor's needs and wants. This will be a highly interactive session. You will leave with new techniques to cultivate, ask and steward people who care about your mission.

Carol Weisman  - "The Art and Science of Saying Thank You" (Lunch Keynote 1:00 PM - 2:00 PM)

Session 5: 2:30 PM - 3:45 PM

Heather Stombaugh - "Using Data Visualization in Fundraising Collateral"

Data visualization tools—like infographics, pictograms, maps, and timelines—are ubiquitous in our digital world. They look amazing, help us understand big ideas faster, and appeal to our hearts and minds. Your nonprofit can maximize its fundraising effectives by using this “trend” to your competitive advantage.

Using data visualization tools in fundraising can significantly improve your ROI. These tools help you tell stories and motivate readers. They more quickly engage visual leaners (approximately 66% of the population). They improve document readability and can be used anywhere: social media, websites, cases for support, annual reports, and even grant proposals.

Join this interactive session to learn:

1.       The top three reasons data visualization works

2.       The pros and cons of using data visualization with diverse audiences

3.       How to use the different types of data visualization tools

4.       How to publish data visualization elements across multiple channels

Vickie LoBello - "What Do You Need to Know to Start Up a New Peer to Peer Fundraising Event the Right Way?"

Starting up your first peer to peer fundraising event, or improving an existing one, is daunting and scary. And it should be. Often boards and CEO’s set unrealistic expectations of revenue and expense structure. Sometimes peer to peer fundraising events are confused with other special events, when they are completely different beasts. Vickie LoBello, a seasoned veteran of peer to peer fundraising of 30 years with American Cancer Society Relay For Life and St. Baldrick’s Foundation, will help you answer these questions:

• Should I have a peer to peer fundraising event at all?
• What infrastructure do I need in order to be successful?
• What net revenue should I expect year one?

Carol Weisman - "Making the Ask: Part II" (must attend Part I to participate in Part II)

How to Make the Ask: For people who have been asking for 20 minutes, 20 years or never before

Many experienced and effective board members and chief executives are intimidated when it comes to asking for a donation. Staff also can experience real anxiety despite years of experience. What can be done? For starters, we can stop rehearsing what we want to say to major donors and concentrate on what we want to learn about the donor's needs and wants. This will be a highly interactive session. You will leave with new techniques to cultivate, ask and steward people who care about your mission.

Break with Exhibitors: 3:45PM - 4:15PM

Happy Hour Rapid Fire Consulting: 4:15PM - 5:45PM

With this session, participants will have the opportunity to sign up to speak briefly with experts in the field one-on-one. A list of participating consultants and an invitation to participate will be issued in March 2017. All registered participants are eligible to sign up to participate.

Exhibits Conclude 5:45PM

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