May 7 Session Details
8:00 - 9:15 a.m. Keynote
As Seen on TV: How Donor Relationships and Philanthropy are Seen in Modern Media, Lynne Wester
9:30 - 10:30 a.m. Breakout Sessions
Diagnosing the Leadership Challenge of Fundraising Professionals, Ed O'Malley
How to Serve our Donors, Joan Moore
You're Having a Party: Chenay Dixon Sloan
Importance of Coordination Between Development and Marketing, Christina Bluml, Mandy Fleming, Diana Gordon, Mallory Rine
The Changing Nature of Prospect Research and Prospect Identification for Fundraising: The 6 Markers of Philanthropy, Andy Suther
- Why use an analytical approach to fundraising? Because analytics can enhance strategy, make operations more efficient, and lead to better results. "Big data" in the context of fundraising can be organized into three overarching categories: descriptive analytics, predictive analytics, and prescriptive analytics. In this presentation, Andy Suther of DonorSearch will focus on predictive analytics and how they can help nonprofits identify likely major gift prospects. Attendees will also learn the six most important factors that best predict future philanthropy, and how to apply these markers to every constituent!
10.5 Ways to Raise More Money at your Benefit Auction, Charlie Moon
- Attend this session if you are interested in learning how to increase the revenue from your event and decrease your stress! You’ll leave with a renewed passion for your event and tactics that work for you. You have the potential; Charlie Moon has the plan.
11:00 a.m. - 12:00 p.m. Breakout Sessions
Engaging Major Donors, Katy Dorrah
An Untapped Revenue Source, Vickie Kline
How to Become a CFRE, Cherian Koshy
- How do you get to the next level in your career? How do you demonstrate to your peers, donors, upper management, and the board that you are truly a knowledgeable fundraising professional? Thousands of fundraising professionals worldwide have boosted their salaries, career prospects and fundraising knowledge by becoming a Certified Fund Raising Executive (CFRE). Come to this session to learn more about the CFRE credential – what it is, what is can do for your career advancement, how it complements education programs for fundraising professionals, the application requirements and content, and tips for taking the CFRE exam.
The Exercise of Leadership for Fundraising Professionals, Ed O'Malley
Planned Giving and Annual Giving Working Together, Sandra Henningsen
Create Your Own Day of Giving, Katie Gunzelman & Lisa Schooler
- Giving Tuesday has become a global "day of giving" to kickstart the holiday season and remind folks there's more to the holidays than crazy shopping and purchasing gifts. But what if your nonprofit hasn't seen fundraising success on Giving Tuesday? What if your organization's timeline for giving doesn't match up with Giving Tuesday? Consider starting your own more personalized Day of Giving! Lisa and Katie will share how Collegiate has structured its own Day of Giving the last two fiscal years and how you can perhaps do the same in your own organizations.
12:00 - 1:15 p.m. Keynote
The Key Ingredient to Fundraising Success, Ed O'Malley
- Ed O’Malley is the founding President and CEO of the Kansas Leadership Center. A central belief of the Kansas Leadership Center is that leadership is an activity, not a position. Ed’s remarks will focus on what the exercise of leadership looks like for fundraising professionals and what makes leadership difficult. KLC’s unique leadership framework will be presented and attendees will see their own leadership challenges and opportunities through the lens of this framework. KLC is a one-of-a-kind organization, working to transform cultures of organizations across the state and increasingly across the country and beyond. Join Ed and your colleagues in an exploration of a provocative leadership framework designed to help you make more progress on your leadership challenges.
